The Tuesday following the Thanksgiving season’s Black Friday and Cyber Monday is known to many non-profit organizations as Giving Tuesday. During Giving Tuesday, the Alpha Gamma Delta Foundation seeks to reach an ambitious fundraising goal in one day.

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I created the branding for The Alpha Gamma Delta Foundation’s 2017 and 2018 Giving Tuesday campaigns. I also designed social media content leading up to the event, and timely social media updates on the day of the event, to reach Alpha Gamma Delta’s multi-generational audience with a variety of platforms. The purpose was to share progress towards the goal and motivate members to continue to donate. I also filmed, edited and produced a Giving Tuesday video series.

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​The campaign was awarded second place in the Excellence in Digital Integrated Marketing category at the 2018 Fraternity Communications Association Banquet.